Top 5 Health and Fitness Apps in New Zealand Q1 2023

In Q1 2023, the top 5 health and fitness apps in New Zealand showed varied performance trends in weekly downloads, revenue, and active users. Data from Sensor Tower provides a comprehensive look at these metrics.

MyFitnessPal: Calorie Counter experienced a steady increase in weekly revenue, peaking at around $20.2K in early February. Weekly downloads saw an upward trend at the start of the quarter, reaching approximately 2K in the week of January 9. The weekly active users fluctuated, starting at 56K in late December and peaking at 76.2K in early January before declining to around 59.4K by the end of March.

Flo Period & Pregnancy Tracker maintained consistent weekly revenue, peaking at approximately $13.7K in mid-February. Weekly downloads showed a gradual decline, starting at 2.6K in the first week of January and ending at around 1.7K by the end of March. The app's weekly active users remained relatively stable, ranging between 57.6K and 67.8K throughout the quarter.

Strava: Run, Bike, Hike had a varied performance in weekly revenue, peaking at about $14.6K in late March. Weekly downloads were relatively stable, with a slight peak at 1.9K in early January and a minor dip to 1.2K in late February. The app's weekly active users were consistent, fluctuating between 31.1K and 35.7K over the quarter.

Headspace: Sleep & Meditation saw a steady weekly revenue, peaking at approximately $11.7K in late January. Weekly downloads remained fairly stable, with minor fluctuations around 400-700 downloads per week. The app's weekly active users stayed consistent, ranging between 4.5K and 5.5K throughout the quarter.

Calm showed a consistent performance in weekly revenue, peaking at around $10.7K in late January. Weekly downloads varied, reaching a high of about 1.5K in late March. The app's weekly active users showed a steady increase, starting from 17.1K in late January and peaking at around 19K by mid-March.

For more detailed insights and data, visit Sensor Tower.